I see lots of organizations taking a scattered approach to their digital marketing, with different teams taking responsibility for direct marketing, the website, social media channels like Google+, Facebook and Twitter, etc. Oh, and then there’s search and advertising, tasks that are often performed in isolation and certainly without much communication between the various teams.
As a fan of digital technology and digital marketing, it pains me to see how much business you might be letting slip through your fingers because you have no clear strategy when it comes to online marketing. Perhaps I can help you think through the various aspects involved and help you find the right partners to assist you with refreshing your web presence.
Website design matters
I have designed and built a number of websites over the past 15 years. I tend to outsource that work these days but I still have my tools of choice. Due to my experience in customer experience, I understand how people seek out their information on the Internet and what they look for in a website. This also means I can help ensure your site has a responsive design and works for the growing population of smartphone users.
Sites I have designed and built include:
- The Pilates Foundry, Guildford
- Property and Entrepreneurial Network (PEN Exeter), Exeter
- Pilates with Trish, Woking
- Guildford Choral Society, Guildford
- and of course, this one.
if you need to refresh your website or indeed need a completely fresh start, please use the form on this page to get in touch and I will gladly discuss your requirements and help you figure out your options.
Can people find your website
your site needs to be optimised for mobile devices and easy to find. It needs to rank well in Google. It’s absolutely critical that your site stands out from the crowd in terms of its appearance but more importantly its content. Your content strategy impacts your search engine effectiveness, as does your social media strategy.
Google Adwords & Google Analytics
For as little as £50 per month you can attract new customers by using Google’s comprehensive Adwords service. I have helped businesses double their qualified traffic by effectively leveraging Google Adwords campaigns and the Google Analytics insights (free) are insanely useful at helping you better optimize the user experience (UX) for visitors to your site.
Your voice in Social Media
Does your business have a home on Google+, LinkedIn, Facebook or Twitter? If not, why not? I am not suggesting you need to be everywhere, but it certainly pays dividends to think about who your target audience is and where they ‘shop’.
I would like to help you establish your presence in the social media channels most suited to your business and also create the voice of your business and brand online. You will see knock-on improvements in how your site ranks with the major search engines and you will appeal to new audiences that you may not reach today.